Humans first, AI second

AI is powerful, but you're essential. We're a no-hype AI design lab, focused on what really matters. We have no investors, no shareholders, and no hidden agenda. We’re just curious people who care, writing essays and building prototypes.

Despite an overwhelming amount of online content, our short essays, focused on truth, delivered for free, and launched with zero marketing, have amassed tens of thousands of views

Originality is human nature

God & AI

Family & AI

Mafia & AI

Gender & AI

Welfare & AI

Truth & AI

Probability isn’t possibility

Tired of repetitive, uninspired techno-babble? We ask the difficult questions about where we are, and what a better future, a future filled with compassion, community, and connection, could really look like

  • Puppies

    What if the secret to building superintelligence was to create dog-like, not God-like AI? As dogs catalyze the love already in our hearts, and remind us of our kind and considerate nature, their intelligence might just be the secret to unlocking a more hopeful future.

  • Addictive Economics

    Are we living under capitalism or dopamism? When our focus is unsustainable short-term profit, we must acknowledge that we are not optimizing for financial growth but are optimizing for dopamine.

  • Awe

    Scientists like Einstein, Tesla, Lovelace, Edison, Pasteur, Heisenberg, Schrodinger, and Newton once marveled at the majestic ambiguity of the universe. But, somehow, this got lost.

  • The Now

    The greatest ‘futurists’ in history - Nostradamus, Orwell, Rasputin - didn’t have spreadsheets, models, or AI. Instead, they described the realities of the time, and stated the likely consequences. When it comes to understanding the impact of AI we don’t need futurists, we need presentists.

  • Nonlinear Thinking

    For 30,000 years, the ‘blackbox’ mindset embodied by unsupervised learning was known, valued, and encouraged. It was the female archetypal mind. Hidden in the frenzy of anti-AI propaganda is an important question: are we scared of AI, or women?

  • Labour

    Today’s AI industry is dependent on free labour. After all, the average person spends 7 hours a day clicking, creating and consuming, and is responsible for creating a $16.6 trillion market. There’s full time jobs for everyone in the future - they just aren’t paid.

Care is magnetic

Driven by demand, we partner with academic institutions and offer dedicated advisory services to some of the world's most impactful companies. Institutions and clients include: